If there is one lesson we can take from the advent of apps with the smartphone is just because someone has done it before doesn’t mean you can’t do it better. Healthy competition is the backbone of any successful capitalist society and the same could be said for the world of e-learning.
More choice is always better and in some cases one choice is better than the other. So, if you’re ever stuck for inspiration on which e-learning course to create next, this is what you can do: Find a course online with high enrolment numbers, but poor ratings and reviews, and then recreate it – but better.
To find possibilities, look on popular e-learning websites for courses with ratings that are less than 3 out of 5 but have enrolment numbers in the tens of thousands. Then have a look through the reviews of the course, focusing on the negative ones. Take notes of what the learners didn’t enjoy and use those in the creation process to avoid the same pitfalls and get better ratings.
The area of expertise is not completely relevant either. You don’t need to be an expert on the topic. You just need to identify the opportunity and then work with a SME to create the content.
Below are a few courses we found online that we think could be improved on based on the ratings and reviews
2.5 out of 5 stars / 24,783 enrolments at the time of writing
A lot of the negative reviews for this course take issue in the teaching method of one of the lecturers.
Some of the reviews accuse the lecturer of poor preparation, which is a vital part of content delivery. You want to know the content well enough to explain it naturally and not sound like you’re reading it straight from a document – which in this course, the lecturer unfortunately does.
Additionally, the lecturer has a poor level of spoken English, which isn’t congruent for this type of teaching.
3 out of 5 stars / 40,709 enrolments at the time of writing and 2 out of 5 stars / 32,260 enrolments at the time of writing
Both these photoshop courses have quite a few negative reviews, which tend to focus on the content delivery from the lecturer as well as the poor course content itself.
Some of the big pain points for both courses when it comes to the delivery is the instructor’s thick, hard-to-understand accent; poor level of spoken English; and unprofessional audio voice over.
2.9 out of 5 stars / 10,687 enrolments at the time of writing
This course was last updated in 2016 – however, for timeless course topics and content (like learning a musical instrument) this isn’t too much of a problem. That being said, people don’t always think like this and tend to go for courses that were updated or published recently – regardless of whether the content is time sensitive or not – which for the majority of teaching topics, is a good idea.
The negative reviews for this course are focused around the instructor’s rushed pace, his level of skill with the instrument, and the odd ramp in difficulty from lesson to lesson.
The process to find these course topics and opportunities is a simple one, but can be time consuming if you aren’t lucky given how filtering works on popular e-learning platforms like Udemy and Coursera. But there are improvements you can more than likely make to the searching method.
We hope that you found this blog article helpful and that you can use this technique to create quality online courses that have a proven market. Check out our blog for more useful e-learning discussions.