Fundamentals of digital marketing

Fundamentals of digital marketing

Take on and learn the basics of digital marketing with Google’s free Interactive Advertising Bureau-accredited course. The course comprises 26 modules full of practical exercises and real-life examples.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Complete all 26 modules
Learn new skills with Google’s bite-sized video tutorials, then test your knowledge with a quick quiz.

Take the final exam
Pass the final 40-question exam and get certified.

Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.

Course Duration

Approx. 40 hrs

Course Price






Who is this course for?

This course is for anyone who wants to learn the fundamentals of digital marketing. Some of the course features include IAB-accreditation, video tutorials, unlimited access, and recognised certification.

What you will get

Aside from access to a wealth of knowledge from industry experts, you’ll get certified after the final exam. Use this certification to improve your CV, find a job, and grow your career.

Some of the skills you’ll learn

Analytics and data insights
Get actionable insights in this intro to Analytics through data collection and analysing user data.

Business strategy
Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.

Content marketing
Use quality content to grow your brand and get more conversions from potential customers.

Display advertising
Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

Develop an effective SEO plan through optimised web pages and learning difference between organic and paid search.

Web optimisation
Optimise your online user experiences and use digital channels to achieve business goals.

Some of the modules include

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