Promote a business with content marketing

Promote a business with content marketing

Distributing quality content is one of the best ways to promote your business. Using tools like social media, video and content marketing you can better engage with your customers and acquire new ones. This course covers everything you need to know to achieve your marketing goals.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course
Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress
Use the “My Learning Page” to monitor your progress.

Complete module quizzes
The course contains video tutorials and opportunities to test your knowledge with quizzes.

Course Duration

Approx. 3 hrs

Course Price




Who is this course for?

This course is for anyone who wants to learn how to use video, social media, and content marketing to engage with your customers and get your business’s name out there.

What you will get?

Aside from access to a wealth of knowledge from Google industry experts, this course includes video tutorials, easy-to-implement tips, and end of topic assessments. You’ll also have unlimited access to the training.

Some of the skills you’ll learn

Content marketing
Use quality content to grow your brand and get more conversions from potential customers.

Social media
Learn how to create high-quality social media content to grow your business’s footprint.

Learn how to create engaging videos, that people will see, to use in an online marketing strategy and how to do so on a budget.

Web optimisation
Optimise your online user experiences and use digital channels to achieve business goals.

Modules included

Check out our blog for more free online courses!