Understand customer needs and online behaviours

Understand customer needs and online behaviours

Even with just a basic understanding of web analytics, businesses can track the success of their online marketing campaigns and use that data to improve future efforts. This free course teaches you how to measure activity and understand customer behaviours.

This free online course is one of the many available through Google’s Digital Skills for Africa, a Google initiative in conjunction with various training partners, which aims to train young people in digital skills.

In Digital Skills For Africa you will find free training both face-to-face and online, which will help you to expand knowledge on topics that interest you, information that will allow you to optimise the way you present yourself for a job, and resources to start your own entrepreneurial project.

How it works

Enroll in a course
Select a course from a large catalog of learning materials, that is best suited to your goals.

Track your progress
Use the “My Learning Page” to monitor your progress.

Complete module quizzes
The course contains video tutorials and opportunities to test your knowledge with quizzes.

Course Duration

Approx. 1 hr

Course Price




Who is this course for?

This course is for anyone who wants to discover and learn how web analytics can assist you in measuring the success of your online marketing and behaviours.

What you will get?

Aside from access to a wealth of knowledge from Google industry experts, this course includes video tutorials, easy-to-implement tips, and end of topic assessments. You’ll also have unlimited access to the training.

Skills you’ll learn

Analytics and data insights
Get actionable insights in this intro to Analytics through data collection and analysing user data.

Business strategy
Improve your marketing strategy through tracking goals, analysing data, and segmenting audiences.

Modules included

Check out our blog for more free online courses!